Successful Guide to Exhibiting

Chapter 1: What to do before the show 

Chapter 1.1 - Setting out your goals and objectives

  • Planning and Goals
  • Budget
  • Qualifying Leads
  • Wishlists

Chapter 1.2 - Planning your presence

  • Getting your stand right
  • Find the right supplier
  • Staff
  • Creating experiences

Chapter 1.3 - Tell people why they should visit you

  • Invites to your database
  • Websites
  • Social media
  • Make the most of pre-show PR and advertising